5 Ways Mass Text Marketing Can Benefit Your Spa and Salon Business
The spa and salon industry has great potential, with massive job growth and profits expected in this 14.7 billion dollar industry! The International Spa Association’s latest data shows that the number of spa visits have risen from 160 million in 2012 to 164 million in 2013. Though this boom in business also means that there is more competition, with a 1% growth in the number of spas in America from 2012 to 2013 and mass text marketing can make the difference for your business!
As competition naturally rises, you’ll need to define your business and make yourself distinct in the growing field—that’s why you can implement a mass text marketing campaign to reach your current and prospective clients!
To stand out from the competition, your spa business will need inventive and creative ways to engage with your clients. LiveComm’s mass text marketing offers the lucrative opportunity for marketing your business and increasing revenue with easy-to-use marketing systems!
- Exclusive Deals
One way to use mass text marketing for your spa or salon is to send out exclusive deals to your clients. While you must have permission from clients to send texts, you can advertise your mobile campaign on social media, your website and other channels to increase your number of subscribers! Consider offering a discount if they opt-in for your business’ mass text marketing! After a client signs up to receive text messages from your spa or salon, you can periodically send out messages to them about current deals, which will encourage them to come in for one of your services. - Last Minute Specials
According to Mobile Squared, the majority of text messages are opened within 3 minutes, making mobile the perfect avenue for sharing last-minute specials! On slow days, you can help increase your sales by sending out a limited-time offer available that day only. This incentive will help drive people to your establishment, turning a slow day into a busy one!
- Inform Clients of New Services
When you add new services to your spa or salon, you want to inform your customers about them. You can use mass text marketing to let your clients know about the latest services offered by your business! You may also want to provide a special reward to your mobile subscribers and offer an exclusive trial of the new service before it becomes available to everyone else. This extra step can make your mobile subscribers feel special and valued, while driving traffic to your business! - Increase Customer Engagement
Sending mass text marketing messages to your customers also increases your customer engagement. You can distribute much more than just specials and deals; you can also send customers tips on skincare, stress relief and hair care to peak their interest! Messages can be simple, such as “don’t forget to take a moment to breathe when you feel stressed,” or you can send links to your company blog with more detailed tips and advice. Other messages can include sweepstakes or contests in which customers can enter to win prizes or free salon treatments! These messages increase the level of engagement with your customers, which in turn leads to a boost in customer loyalty and repeat business. - Appointment Reminders
One common problem spas and salons face is loss of business due to clients forgetting about appointments or mistaking the time. It’s natural, we’re all human, but you can help both your clients and business using LiveComm’s mass text marketing solutions! Text messaging is an easy way to send a reminder, which can cut down on the number of missed visits. This will help you not only maintain a busy schedule, increasing your bottom line, but it also provides an added level of customer service which helps build client loyalty.
Mass text messaging is an effective tool for building your business, reducing the amount of missed client appointments, and improving your customer service. It can help to strengthen your reputation and increase your profit potential. If you are ready to start your text messaging campaign, try LiveComm’s mass text marketing solutions and start your free trial today!
